Written by B. Clark
In a week that has seen rideshare giants Uber and Lyft undergo tremendous scrutiny because of their top executives’ ties to President Donald Trump, all is not lost on the “little people” who are in need of some form of on-demand transportation.
Another rideshare platform, known as Moovn, stands a great chance of taking a substantial amount of disgruntled passengers who have been involved in the #DeleteUber movement for the past several days. Launched in 2015 by a Melanoid man from Tanzania by the name of Godwin Gabriel, the app has created quite the buzz on social media and by word of mouth. As of right now, the app is available for passengers in several markets, including Atlanta, Washington, D.C., San Francisco, and Seattle. Moovn also is gaining an international presence, setting up shop in cities like Johannesburg, South Africa, and Nairobi, Kenya.
The recent launch of Moovn couldn’t have come at a better time. In October of 2016, the National Bureau of Economic Research released a study which found that many Melanated people — namely Black people of African/Melanoid descent — were being discriminated against on both sides of the rideshare platforms…as passengers and as drivers. In an August 2016 interview with Geekwire, Gabriel stated that “Being a late-comer in this space allows us to learn from our competitors’ missteps, which has helped us strategically navigate our own course towards continued growth”.
If the app achieves much success, it is due solely to Godwin Gabriel’s ability to serve a need to a demographic that is being disproportionately marginalized while simultaneously serving the transportation needs of the dominant society as well. His disruptive approach to a relatively new marketplace which has already shown more than enough “Good Ol’ Boys’ Club” tendencies will serve him well in his endeavors with Moovn.