In recent years, much discussion has taken place about the need for ownership in Black Society in regards to building a viable economic base that can counter–and compete with–the economy of the dominant society. One woman has adhered to such principles of ownership and is now a living example of how it’s done.
Gwen Jimmere is the CEO and Founder of NATURALICIOUS, a natural hair care company that refers to themselves as a “beauty innovation company”, according to the company’s website. After what started out as a passion project, Ms. Jimmere has grown her company exponentially, with her products now on the shelves of major retailers such as Whole Foods Markets throughout the U.S., Trinidad, Indonesia, and she’s looking to have distribution in South Africa. If that wasn’t enough, she owns the patent on her collection of products.
With a background in marketing and communications, she wanted to create something that “to ensure ownership, as well as a legacy for my company” she said in a recent interview that she had with Black Enterprise. In addition to being the CEO of her own company, she also co-owns Pitch Proof, a program where she coaches coaches and trains small business owners on how to prepare for, enter and win business pitch competitions, as well as how to successfully attract equity investment opportunities. She also she consults entrepreneurs on business strategy, marketing, advertising and distribution.
Gwen Jimmere has taken her destiny into her own hands by taking the initiative to pursue ownership of a collection of products that she has created.